Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

YouTube kicked off VidCon 2025 with a panel breaking down how to engage with the platform's algorithm and busting myths on video engagement. The discussion featured panelists Jenny Hoyos, a creator ...

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as ...

You open YouTube Shorts while waiting for your coffee. A couple of videos, you think. Thirty minutes later, you're still scrolling. The brain is buzzing, time is gone. YouTube Shorts isn't just a ...

YouTube Shorts, the shortform platform from Google-owned video giant YouTube, has seen massive success since its launch in September 2020. Today, an estimated 1% of all waking human hours are spent ...

At its Made on YouTube live event on Tuesday, the company unveiled new generative AI tools for Shorts creators. YouTube is bringing a custom version of Google’s ...

The Complete 2026 Guide YouTube Shorts has fundamentally changed the content creation landscape, offering creators an unp ...

The biggest stories of the day delivered to your inbox.