The feature uses images uploaded by the customer or selected artificial intelligence-generated models that align with customers’ size, shape or style. Once the image has been uploaded, customers can ...

Virtual try-on allows customers to view how selected products might appear on them. Credit: © 2026 ASOS plc. Asos launched the feature in collaboration with AI ...

Asos launched the feature in collaboration with AI fashion platform AIUTA. Approximately 10,000 products are currently accessible through the ASOS app for iOS devices. The company plans a broader ...