Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Snap reported a wider loss and missed adjusted earnings estimates as it deal with an ad platform glitch. The operator of the Snapchat social media site said the ad problem led to some sales clearing ...

YouTube is blocking third-party apps from bypassing or removing ads. The company said it "will take appropriate action to protect our platform, creators, and viewers," which includes preventing apps ...

Reports of sexually explicit ads appearing on YouTube have gone up significantly, with users getting increasingly concerned about the platform’s content moderation efforts. A new incident shared on ...

Google Ads has confirmed it is experiencing a technical issue impacting a “significant subset of users.” The problem is specifically affecting spending controls and the delivery of active campaigns on ...

Timi is a news and deals writer who's been reporting on technology for over a decade. He loves breaking down complex subjects into easy-to-read pieces that keep you informed. But his recent passion ...

Advertisers that rely on ad tech vendors to protect them from buying ads on shoddy, offensive or deceptive news content are … in for some bad news. Researchers at Stanford University and Carnegie ...

Despite marketing’s growing complexity, great ideas remain the industry’s most powerful currency. “Consumers don’t have a problem with advertising — they have a problem with interruption. We reject ...

The companies that will win the next phase of ad tech are not the ones with the most integrations or the most agent-to-agent ...