Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance.

Add Yahoo as a preferred source to see more of our stories on Google. Imagine that a company named Generico Housing Insurance Inc. wants to build an ad campaign to promote its new insurance coverage ...

Google has announced another way to review and test changes in AdWords campaigns. The features -- Campaign Drafts and Experiments, announced Thursday -- allow marketers to draft the change and test ...

Google began beta testing a new AdWords interface about 6 months ago. Recently Google expanded that beta test and is going as far to encourage AdWords advertisers to sign up for the beta, in order to ...

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...

Google is testing a new user interface for the AdWords ad preview and diagnostic tool. The new look drops off the left side bar and shows the preview in a larger view. Avinash Murthy spotted this and ...

Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages. Optimize and AdWords integration has been available since last ...