A series of developments over the past week have given rise to a narrative that mobile ad blocking represents a large new threat to publisher revenues. Two mobile ad-blocking products had their debut: ...
Adblock Plus' big announcement that it is going to start selling ads with the launch of its first ad exchange didn't exactly get off to a good start — with Google and AppNexus publicly denouncing the ...
Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...
The growing popularity of ad-blocking services like Adblock Plus is a serious concern for sites that rely on ad revenue to survive. Take the New York Times, for example. It recently started presenting ...
Site ads are a nuisance, we all know that. Some of them are obnoxious in the extreme, such as videos that autoplay without your approval. This has given rise to advertising blockers, most notably ...