People remember images from addressable TV ads more accurately than non-addressable ones, new research suggests. A new study by addressable TV provider Finecast and University College London found ...

Today’s audiences have made their expectations clear: irrelevant ads are no longer tolerated. They’re skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt ...

As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new ...

PRINCETON, N.J.--(BUSINESS WIRE)--INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering ...

In addition to sharing results from addressable TV campaigns conducted by Starcom Mediavest Group agencies for entertainment, automotive and CPG clients (as summarized here last week), SMG supervisor ...

Yospace stitches 5.4 billion one-to-one addressable ads over 17 days? Surpasses Paris 2024's total by over 35%? Figures point to the sharp growth of ad-funded streaming ...

Dish runs a scaled addressable advertising business. But its process to decide whether to run a linear or addressable ad was highly manual. Staff used spreadsheets and spent two to three weeks just to ...

DENVER, July 08, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media and tech consultancy, today announced it has utilized Google's open-source Meridian marketing mix model (MMM) to identify a ...