Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The analysis compares its ability to deliver e ...

Media Cartographer Evan Shapīro Will Lead Three-Tiered Foundation for Addressable Advertising Curriculum Designed for ...

Israeli pay-TV operator YES has selected Synamedia Iris to support the rollout of advanced advertising services across its television and streaming platforms.

Today’s audiences have made their expectations clear: irrelevant ads are no longer tolerated. They’re skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt ...

PRINCETON, N.J.--(BUSINESS WIRE)--INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering ...

NEW YORK, Oct. 28, 2025 (GLOBE NEWSWIRE) -- Go Addressable (https://goaddressable.com), the industry trade group advancing addressable TV advertising and its use of deterministic identity, today ...

New DISH Research Confirms Addressable TV Unlocks Growth in a Fragmented Market As marketers prepare for Advertising Week 2025, the findings underscore the increasing importance of addressable TV.

As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new ...

Video software provider Synamedia announced that Yes, the pay-TV subsidiary of Bezeq Israel, has selected Synamedia Iris to ...

The US government wants to use digital ad infrastructure for the exact type of surveillance critics have long warned about. We should have seen this coming.