Roblox overhauls ad policies in bid to boost sponsorship revenue

Roblox Corp. will take a share of revenue from sponsorships in its games as part of a major overhaul of its advertising policies.

Roblox to overhaul ad policies, introduce revenue sharing in 2027

March 20 (Reuters) - Videogame platform Roblox said on Friday it would take a portion of revenue from in-game brand deals ...
U.S. News & World Report

Roblox Announces New Ad Format, Google Partnership to Boost Advertising Business

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...
Hosted on MSN

Roblox Bid for Ad Riches Collides With Wary Sponsors, Developers

(Bloomberg) -- Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s a chance for brands ...
Pocket Gamer.biz

Roblox to take cut of in-game brand deals from 2027 under new advertising rules

Roblox has revealed that it will begin taking a share of revenue from in-game brand partnerships starting January 2027.
adexchanger

Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...