AMZN's advertising momentum strengthens with Prime Video expansion and robust demand, but rising competition and macro risks could test Amazon's upside.

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed -- one that's high-margin, fast-growing, and still underappreciated. That's ...

Amazon is remaking the center of its ads business. What began as sponsored product placements tied closely to its retail marketplace has grown into a full-scale media network spanning streaming TV, ...

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity beyond e-commerce and AWS. The real win for Amazon is not just acquiring ...