Marketing Technology (MarTech) has emerged as a critical driver in the digital transformation of customer engagement and commercial strategies. The rapid expansion in the number and diversity of ...

Technology has fundamentally reshaped the advertising industry, and the pace of change shows no signs of slowing down. New platforms, AI-driven tools and evolving consumer behaviors continue to raise ...

IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (DSP) (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that ViantAI has been selected as “Best AI-Powered ...

PRINCETON, N.J.--(BUSINESS WIRE)--INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

NEW YORK--(BUSINESS WIRE)--Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), is the winner of the ADWEEK Tech Stack Award in the Social ...

Let’s face it – the Registered Investment Advisor (RIA) community is still a small world. Even with rapid consolidation, breakaway activity, and the rise of AI-powered firms, most of us feel like we ...

Elon Musk, CEO of X, unveiled the platform’s advanced advertising technology, which he claims has significantly improved targeting capabilities. Musk, during a livestream to advertisers on Wednesday, ...

Adtech market estimated to grow from $1.1 trillion in 2026 to $3.2 trillion by 2034. The Trade Desk's AI platform helps advertisers automate ad buying across multiple channels. DoubleVerify offers a ...

Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, today announced the appointment of Kouros Esfahany as chief technology officer.