The new offering could be incredibly disruptive to the rapidly evolving world of retail media. Amazon already captures more than three-quarters of the U.S. retail media market, in large part due to ...

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

Apple is expanding its advertising strategy to the App Store after Maps, introducing search ads that could change app ...

PropellerAds, a global leader in performance-driven advertising solutions, has launched a groundbreaking advertising format: ads within Telegram Mini Apps. This new traffic type is designed to tap ...

Pixalate, a global market-leading ad fraud protection, privacy, and compliance analytics platform, released its Q2 2025 Global Made for Advertising (MFA) Benchmark Reports for CTV Apps, Mobile Apps, ...