Alternative text, or alt text, is a short description of an image that users will not typically see unless they use an assistive technology or the image does not load on the page. Every image should ...

Tall hamburger with a hand reaching for it. The introduction to the article, surrounded by a collection of examples of alt text, displayed over blank boxes, arranged in a scattered formation.

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

Screen readers can announce alternative text (or alt text) for images to help ensure that all users can have an equivalent experience. When you add an image to a document, it is your responsibility to ...

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is ...

This is the second post in our Accessibility Tip series. If you missed the first tip about meaningful link text, I suggest you go review it because that tip is even easier to implement than what we ...

Alt text is an HTML image attribute. It allows you to create an alternative text version of your image if it cannot load or has an accessibility issue. Because of its importance to Google Image Search ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...

To see alt text in a completed PDF document, you'll need to use a screen reading app, which is an accessibility tool for visually impaired users. PDF documents should contain alt text for each image, ...

You can check if an image has alt text by turning on a screen-reader and selecting the picture to hear how it's described. You can also inspect the HTML of the image ...