The cute blue-and-white mascot made his debut during the MacBook Neo launch, but he's back in more TikTok videos. Long live ...

Apple is doubling down on the adorable mini-Finder character it created for the MacBook Neo campaign. Watch the ads here.

Apple's MacBook Neo TikTok tutorials featuring "Little Finder Guy" go viral, turning a simple Finder icon mascot into an ...

Apple is winning over hearts with a new anthropomorphic character who wants to help. Briefly appearing in a TikTok video about the new MacBook Neo, a brand-new, rotund character based on Apple's ...

In just two days, the MacBook Neo will usher in a new era for Apple. For the first time ever, it will have a computer aimed at kids on a budget, and Apple Stores everywhere are sure to be mobbed with ...

Apple introduces a new quirky Finder guy mascot in its fresh TikTok campaign to promote the MacBook Neo. The character has so far appeared twice, including during a TikTok livestream. The Finder guy ...