One of the most famous experiments in social psychology took place in the early 1950s. Solomon Asch, a professor at Swarthmore College, gathered together groups of young men for what he told them ...

Every day we try to fit in. We may like to think we're individual but most of the time we don't actually want to stand out too much. It's this idea of conformity that the American social psychologist ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

A much-ballyhooed study published yesterday indicates children are more easily influenced by robots than adults. Perhaps next we’ll discover that robots find it easier to take candy from babies than ...

"And the day came when the risk to remain tight in a bud was more painful than the risk it took to bloom.”—Anaïs Nin When I was an undergraduate psychology major, I was required to plan and execute a ...