Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

It is not an uncommon trend these days within digital marketing and media circles to come across an on-going debate between clients and agencies on the weight to be given to different media channels ...

Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams. Attribution modeling is one of the best tools for ...

Against this backdrop, navigating the marketing and advertising landscape, and knowing where to allocate marketing budgets and how much to spend, is likely to be an uphill task for marketers. APAC ...

In today’s auto industry, data-driven marketing is more important than ever. Audiences now consume media across a dizzying array of platforms. While automotive brands and dealers face pressure to stay ...

Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform that helps business-to-consumer brands grow their businesses. Third-party cookies have long been used by advertisers to ...

Learn how to measure PR impact using attribution, amplification, and integrated marketing strategies to turn earned media ...

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. To create websites and marketing campaigns that will increase conversions, you must understand what ...

Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS 62%.

The dark ages of TV attribution are over. Today’s marketers shouldn’t settle for less than full transparency from their CTV platforms. In the old world of TV advertising, accurate attribution was all ...

Audio campaign tracking and optimization specialist Magellan AI has launched a new measurement product called Broadcast Radio ...