NEW YORK--(BUSINESS WIRE)--Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the efficacy ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

Veritonic surveyed more than 1,600 consumers across the US and UK to establish consumer levels of brand recall, engagement and emotions associated with a selection of sonic logos. In the US, Liberty’s ...

For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

Broadcaster SCA has partnered with audio intelligence platform Veritonic to produce the first study into the most effective brand audio logos in Australia. Bunnings and Victoria Bitter took the top ...

What is a brand? As a marketer with more than 20 years of experience, I should probably know, but I am not sure that I do. We talk about things like brand building, brand love and affinity, salience, ...

SCA has partnered with audio intelligence platform Veritonic to produce the first study into the most effective brand audio logos in Australia, with Bunnings and Victoria Bitter taking the top two ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...