B2B marketing emails are not always known for excitement and engagement. But they can be. Let’s throw politeness out the window: Emails from B2B brands stink. I know this because I’m the recipient of ...

Many B2B emails I receive begin with "Dear Loren.” This beginning promises that the rest of the email will have content highly personalized to my company demographics (firmagraphics) and business ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

B2B emails receive the top open rates along with the Government and restaurants according to permission based marketing company Sign-Up.to. The UK based marketing company has released the results of ...

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts. For over two years, I’ve managed the Content Corner email newsletter. It’s ...

Email deliverability can feel out of your control. That's especially true for B2B brands, which have traditionally struggled with the mercurial spam-filtering behaviors of corporate email servers and ...

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...