Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Video is one of the most effective ways to communicate quickly and succinctly. In the B2B world, where everyone is short on time, it’s a particularly useful tool to tell a brand story. Unfortunately, ...

Trying to make sense of the world around us is a part of human nature. That’s why we love stories. It’s easy to find lots of storytelling examples in B2C marketing campaigns, but what about B2B? Does ...

R. Paul Singh, COO of The Modern Data Company is an entrepreneur, educator & startup executive with 20+ years of B2B experience. In the age of generative AI (Gen AI), the marketing landscape is ...

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, ...

As 2023's echoes of geopolitical jitters and tech tremors fade, B2B marketers face a year rife with opportunity amidst new uncertainties. Staying attuned to both tech's evolutionary leaps and the ever ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Close out B2BMX with a high-impact day of dynamic sessions & workshop experiences packed with actionable insights for your marketing strategy ...