I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

We live in the age of “experiences”. A good customer experience can turn a one-off consumer into a loyal brand advocate. Given that we now live in a digital-first world, businesses across the region ...

I see many business-to-business (B2B) companies tempted by the scale and visibility of business-to-consumer (B2C) markets, but few realize how fundamentally different the playbook is. Moving into B2C ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Yumi Clevenger-Lee ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More During two years of lockdowns and home working, consumers flooded online ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As a B2B marketer, I love comparing B2B and B2C customer experiences – ...

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...

B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...