Digitisation is delivering an integrated user experience in the interior of current BMWmodels. The My Modes allow the driver to tailor the atmosphere in the interior entirely to their personal mood ...

The color of a vehicle matters. It's the first thing you see, and it often becomes the main identifier of the vehicle. It's a deal breaker and a deal maker. It tortures the shopper and divides soul ...

A BMW iX Flow is showcased outside a BMW display area demonstrating its color changing technology while a crowd gathers to ...

SAN FRANCISCO -- The BMW Flow electric SUV concept can change hues at the press of a button, going from white to gray or black, and back again in moments. While it can't go beyond shades of gray and, ...

Introduction - Find the best BMW iX deals! When the BMW iX midsize electric luxury SUV arrived in 2022, it made a bold statement. Looking like no other BMW to come before it, the iX model’s towering ...

Ghazi is an engineer who has been a car enthusiast all his life. Like every other gearhead, he loves nothing more than the growl of a loud exhaust and his first car was a Suzuki Swift GTi MK1 that ...

Garret Donahue, a Southern California native, has been involved in car culture for the majority of his life. From organizing local group drives to attending open track days, Garret dives deep into the ...

BMW has updated its iX EV SUV and has revealed all of the electrified details for the 2026 model year. Starting off, three trims will be offered, all benefitting from a dual-motor setup. As is often ...

Art and innovation unite with the color-shifting i5 Flow Nostokana art car—a moving canvas which simultaneously performs BMW’s latest tech and exhibits the distinctive artwork of Esther Mahlangu. On ...

The newly expanded lineup includes the entry-level xDrive45 trim, starting at $75,150. The next step up is the new xDrive60 trim, starting at $88,500. At the top of the pile is the M70 xDrive, which ...

The BMW iX is a fully electric SUV that prioritizes luxury, performance, and a spacious interior. The iX provides a futuristic and luxurious interior with high-quality materials, a spacious cabin with ...