No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

A balanced scorecard is a systematic approach to tracking the effectiveness of your organization's implementation of its strategic vision. Other models for this type of self-assessment have been in ...

Definition: A set of principles and analytic techniques for improving an organization’s performance in four general areas: financials, customers, learning and internal processes. What it means: ...

To ensure long-term flexibility and survival, an organization needs to prepare for the future. The balanced scorecard managing system "maps an organization's strategic objectives into performance ...