Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Behavioral Economics—an eight-week virtual program that blends self-paced online modules with live-online sessions led by Chicago Booth faculty—helps executives make more effective decisions. Discover ...

Born in Bender, Moldova, professor Alex Imas is an award-winning behavioral economist who joined Booth’s faculty in 2020. His research spans a wide range of topics across the fields of economics and ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Behavioral economics arose as a challenge to ...

A new theory of economic decision-making offers an explanation as to why humans, in general, make decisions that are simply adequate, not optimal. A new theory of economic decision-making from Mina ...

This is part of our “Econ Extra Credit” project, where we read an introductory economics textbook provided by the nonprofit Core Econ together with our listeners. Robots are doing their part during ...

Nearly every leader has faced this moment: You've presented what you believe to be a perfectly logical strategy, backed by data and sound reasoning, yet your team resists. The plan makes sense on ...

In the workplace, it is easy to forget our humanity. In business, people discuss serious topics like the bottom line and strategic planning, therefore it is assumed everyone is driven purely by data ...