Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all comes down to the patterns of learning we've acquired through associations, ...

My recent article, "Behavior Modification Is Everywhere: Why Education Can’t Afford to Pretend Otherwise," sparked thoughtful, even passionate, comments from readers. These responses highlighted ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Universities play a central role in shaping behavioral science through research training, institutional recognition, and ...

For much of the twentieth century, criminal profiling in the United States was closely associated with violent offenses—serial homicide, terrorism, and extreme behavioral threats.