Gone are the days when marketing decisions were guided by intuition and experience. Important marketing decisions are now determined by big data. This refers to the study and application of big, ...

One implication of ubiquitous sensing as evidenced by the rapid growth of the Internet-of-Things (IoT) is the explosive increase in data being collected. This data comes from myriad sources: According ...

Businesses are struggling with the rapidly increasing volume, speed and variety of information being generated today -- what's come to be known as big data. Companies are seeking technologies that not ...

Aaron Kimball co-founded WibiData in 2010. He has worked with Hadoop since 2007 and is a committer on the Apache Hadoop project. Software applications have traditionally been perceived as a unit of ...