AdRoll, an AI-powered multi-channel advertising platform, today released the Q1 2026 edition of its State of Digital Advertising Report, revealing a widening gap between retargeting and prospecting ...

In our Marketing Funnel Lexicon series, we have looked at how to balance marketing programs and drilled down into some specific top-funnel and mid-funnel strategies. Now let’s look at the final stage ...

Is your funnel top-heavy, bottom-heavy or perfectly proportioned? This question has come to dominate budget discussions, almost more than raw value for money. And there is a good reason for our funnel ...

The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in ...

Bottom of the funnel content is vital in any customer journey. Here's how to optimize it. Most content marketing teams are comfortable publishing top of the funnel (TOFU) content for their audience, ...

As programmatic, next best action, artificial intelligence (AI), predictive modeling, and other omni-channel strategies within healthcare provider (HCP) media gain rapid adoption, so too do we see a ...