Salim Gheewalla is the VP of Marketing and Alliances for Calian IT & Cyber Solutions and Co-Host of the madmenpod. In today's hypercompetitive market, brand loyalty is often touted as the holy grail ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

In 2026, the operating context has changed. Choice is instant, product parity is high, and the “value” of a traditional programme is often diluted by saturation and fatigue—customers are enrolled in ...

Loyalty programs have come a long way. Although companies have traditionally used their loyalty programs as discount programs and reengagement tools, these programs have much more potential, which the ...