Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV When you purchase through links on our site, we may ...
Broadcast TV slipped to a record-low 18.5% of overall viewing in June as streaming climbed to 46% of the total, Nielsen said in its latest Gauge report. The absence of meaningful sports, notably ...