CHICAGO--(BUSINESS WIRE)--PowerReviews, a global technology leader in reviews and user-generated social content to more than 1,000 brands and retailers, today announced the acquisition of BzzAgent ...

Tesco has acquired Boston-based social marketing company BzzAgent in a deal worth around $60m, according to reports from the US. It is understood that BzzAgent will continue to operate as a standalone ...

After several days of acrimonious blog postings and behind-the-scenes discussion, Creative Commons and word-of-mouth marketing organization BzzAgent have called off their short-lived marriage.

Sahlman, William A., and Caroline Perkins. "BzzAgent, Inc. - 2005." Harvard Business School Case 807-057, September 2006. (Revised July 2009.) ...

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TORONTO -- Canadian cablecaster Rogers Communications on Monday said it has picked up the exclusive rights to sell access to BzzAgent's advertising industry word-of-mouth media network in Canada. By ...

Buzz marketing firm BzzAgent Monday announced the launch of a word-of-mouth marketing channel that gives advertisers and marketers the ability to purchase access to BzzAgent's 'hive' of volunteer ...

On Monday afternoon, shoppers (including myself) flocked to the Kroger website to download a coupon for $25 off of a $50 purchase. Some of us, like Savvy Shopper Street Team member Tammy Williams, ...

Whether marketers that engage in word-of-mouth campaigns and buzz-building by hiring people to talk up products should fully disclose their methods remains a subject of debate. Some industry watchdogs ...