Cracker Barrel's CEO said this week that its controversial short-lived logo change was not motivated by ideology, despite some speculating otherwise. The change was intended to make the restaurant ...

Tommy Lowe, co-founder of Cracker Barrel, blasted CEO Julie Felss Masino over the company’s logo redesign Thursday. Lowe, 93, called the since-scrapped logo “crazy,” calling it “a bland nothing” and ...

The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris Del Conte said he wasn’t considering it. The additions of Humann logos on ...

The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris Del Conte said he wasn't considering it. The additions of Humann logos on ...

Less than a week after the Cracker Barrel CEO appeared on "Good Morning America" and made the rounds celebrating the company’s new logo, the restaurant chain known for its old-time feel, southern ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Cracker Barrel's rebrand failure highlights consumers' deep emotional ...

The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris Del Conte said he wasn’t considering it. The additions of Humann logos on ...