The MarketWatch News Department was not involved in the creation of this content. MEMPHIS, Tenn., Jan. 23, 2026 /PRNewswire/ -- Varsity Spirit -- a division of Varsity Brands and a global leader in ...

MEMPHIS, Tenn., Jan. 23, 2026 /PRNewswire/ -- Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is ...

Is your team getting ready to compete at the 2026 Cheerleading Worlds or The Dance Worlds? FloCheer wants to hear & share ...

The University of Tennessee mascot, cheer and dance teams are representing Rocky Top on the national stage. The UT spirit groups will compete against other universities across the country in Orlando, ...

Rocky Top is home to one of the best mascots and spirit squads in the nation. This is something that Vols fans have known for years, of course. But the teams once again proved their skill and ...

As the news of Webb’s death spread on social media, the cheerleading community mourned the Varsity Spirit founder and ...

Cheer Athletics is proud to share that its Telford location was recently featured on Britain’s Got Talent, following a ...

A dozen Triangle performers are off this week on a New York City adventure that will have them dancing, kicking and cheering down Sixth Avenue. The group — four cheerleaders and eight dancers from ...

AMERICAN FALLS — For nearly two decades, the American Falls High School cheer and dance programs have set the standard for excellence in Southeastern Idaho. Under the leadership of longtime coaches ...

Becoming a mom is often seen as a time to set aside dreams, but for Maddie Gardner, it’s just the beginning.