Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

The 3D printing revolution has transformed a lot of industries, but according to [Insider Business] the car industry still uses clay modeling to make life-sized replicas of new cars. The video below ...

Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: clay. Every ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

For almost 100 years, car companies have been using clay models in the design process of automobile development, but with all the technology available to them now, why do they still employ the ...

While digital innovations have sped up processes throughout the automotive manufacturing cycle, some things are better when done the old-school way. Case in point: clay modeling. CAD drawings are ...

The automotive industry moves fast. It wasn't all that long ago that diesel was being peddled as the next big thing. Then, just a few short years ago, deadlines were being set for the demise of ...