Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

Question: I don’t think fitting works. I’ve got a driver I’ve had for a dog’s age, and I’ve been for a couple of driver fittings and they haven’t shown me they can beat it. I thought the new stuff was ...

With advances in club technology, most golfers could easily hit the ball farther and more accurately, yet a Golf Magazine study found that 90% of U.S. golfers may be playing with improperly fit clubs.

THE GAME OF golf is a never ending battle. You’ve got to compete against yourself, against your playing mates, against the course, against the weather—every way you turn there’s another obstacle, be ...

How many times have you tried to fix your swing, only to fall back into the old habits that have driven you crazy? Your efforts might be in vain if your clubs do not fit you correctly. Ill-fitted golf ...

However, there's one thing we've heard people label a "gimmick" and we'd like to clear the air about that specific subject once and for all: Club fitting. We've seen our fair share of haters call out ...

When I decided I was going to get back into golf, I wanted to be strategic. I knew enough to start a plan. I knew I’d need new golf clubs, and everyone had opinions for what might match a 20-plus ...

Even though a recent survey of avid golfers by Golf Datatech suggests that a “custom fitting has become a virtual requirement in a new iron set or driver,” the more honest statement is that the ...

DANVILLE, CA - SEPTEMBER 25: Suzann Pettersen of Sweden waves to the crowd on the 18th hole during the second round of the CVS/pharmacy LPGA Challenge at Blackhawk Country Club on September 25, 2009 ...