Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

Too often, I’ve heard people tell me they aren’t good enough for a custom club fitting. I call B.S. Recently, I took my father-in-law-to-be, Sam, to a club fitting to put this myth to bed once and for ...

However, there's one thing we've heard people label a "gimmick" and we'd like to clear the air about that specific subject once and for all: Club fitting. We've seen our fair share of haters call out ...

A PXG fitting van at Scottsdale National. PXG is opening additional standalone retail and fitting locations to meet consumer demand. As PXG continues to grow, the high-end golf equipment company is ...

Over the last decade, golfers have had the opportunity to go through a custom fitting for their golf clubs similar to the system used by PGA pros. In theory, having a professional club fitter hook you ...

When I decided I was going to get back into golf, I wanted to be strategic. I knew enough to start a plan. I knew I’d need new golf clubs, and everyone had opinions for what might match a 20-plus ...

DANVILLE, CA - SEPTEMBER 25: Suzann Pettersen of Sweden waves to the crowd on the 18th hole during the second round of the CVS/pharmacy LPGA Challenge at Blackhawk Country Club on September 25, 2009 ...

Even though a recent survey of avid golfers by Golf Datatech suggests that a “custom fitting has become a virtual requirement in a new iron set or driver,” the more honest statement is that the ...

It appears club fitting is becoming so big even politicians and lawmakers are starting to take notice. As an example, we give you the latest news from Ohio, where the State Senate just issued a ...