The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...

CL bets on science-led innovation, Colgate Total relaunch and AI-driven marketing to revive demand and boost premium growth across oral care and pet nutrition.

Colgate Total toothpaste contains an antibacterial ingredient called triclosan. As we recently reported, a Bloomberg News story raised concerns over the potentially harmful effects of the chemical.

A chemical called triclosan, which is used in Colgate Total toothpaste, is said to be linked with cancer cell growth. The chemical is also found in furniture, clothing, kitchenware and toys. It is ...

A chemical ingredient in a popular toothpaste brand has been linked to cancer-cell growth and disrupted development in animals, Bloomberg reports. The chemical triclosan can be found in Colgate Total, ...

New Colgate Total(SF)® Toothpaste Designed for Enhanced Protection That "Does More for Your Mouth" NEW YORK, Feb. 6, 2019 /PRNewswire/ -- The company that revolutionized the oral care market decades ...

Recent media reports about an ingredient we use in our Colgate Total brand toothpaste are not based on facts or science. As we are talking about one of the best-selling toothpastes in the U.S., we ...

A chemical that has been linked to cancer cell growth is being used by millions of Americans in toothpaste every day, it has emerged. The company behind Colgate Total insists that triclosan, which it ...