The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

Lake Erie College recently announced that it is partnering with Bowling Green State University to strengthen pathways for ...

SUNY Cortland will add to its strong reputation in athletic training by offering a master’s degree in the discipline starting this summer. The M.S. in athletic training represents a plan for the ...

CNBC ranks the 75 most valuable college athletic programs. The programs are worth a combined $51.22 billion, 13% more than the top 75 in last year's rankings. Earlier this month the University of Utah ...

Today, top college athletes can earn millions of dollars annually through NIL deals. Some argue this reflects their true ...

"When I initially came to Dre, I was coming off of a successful Junior year of baseball at Miami of Ohio. I was looking to take my game to another level in the off season, and that’s when I began ...

As the 2025 calendar year rounds out, CNBC has ranked the top-25 college athletic programs by valuation. Texas has skyrocketed to the No. 1 spot, worth $1.48 billion. This number is 16% more than it ...

Structured training programs focused on performance, speed, and strength development not shortcuts or quick fixes.