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Look away now - Channel 4 will be broadcasting the world's first TV advert live from inside the human body. The broadcaster has teamed up with Cancer Research UK to air a live colonoscopy - the ...

A colonoscopy will be performed live on Channel 4 in a bid to raise awareness of bowel cancer. The advert will broadcast a colonoscopy - where a thin, flexible tube with a camera (a colonoscope) is ...

Look away now - Channel 4 will be broadcasting the world's first TV advert live from inside the human body. The broadcaster has teamed up with Cancer Research UK to air a live colonoscopy - the ...

It's not every day you get asked to be the star of an internet video, but when Dan Logan was approached by his gastroenterologist to have his next colonoscopy broadcast live on Facebook, the ...