If you've ever walked out of a hair color appointment with an entirely different hue than the one you envisioned; you are not alone. Between choices like honey, strawberry, caramel, and mocha, ...

A new study suggests the way a language divides up color space can be influenced by contact with other languages. Tsimane' people who learned Spanish as a second language began to classify blue and ...

Another entry for the ever-expanding category of "the brain is a very strange place" posts. A paper in PNAS suggests that what we call a color may influence how we perceive it. The image below shows a ...

CAMBRIDGE, MA -- The human eye can perceive about 1 million colors, but languages have far fewer words to describe those colors. So-called basic color terms, single color words used frequently by ...

Pantone is more than a color language for designers—it’s grown into a global design force. But is that good? The elaborate web of products represents the company’s strategic and unwavering quest to ...

Color swatches seem like a modern invention. Pantone, for instance, is tied up with the emerging post-World War II economy that needed to standardize colors in products and print media around the ...