Taste and smell are so intimately connected that a whiff of well-loved foods evokes their taste without any conscious effort. Now, brain scans and machine learning have for the first time pinpointed ...

Food and flavor analysis can gain valuable insights through Proton-Transfer-Reaction Mass Spectrometry (PTR-MS). To demonstrate its capabilities, the IONICON Applied Science Team conducted a ...

A new Texas A&M AgriLife Research study shows consumers are willing to pay more for flavorful, vividly colored tomatoes regardless of origin– evidence that sensory traits, not just a "local" label, ...

Have you ever wondered why your best friend loves cilantro while you think it tastes like soap? Or why your sibling can’t stand brussels sprouts but you find them irresistible? The answer lies in your ...

Demonstrating lollipop user interface to simulate taste in virtual and augmented reality environments. Credit: Lu et al, 2024/PNAS Virtual reality (VR) technology has long sought to incorporate the ...

The mystery is over about the flavor of a new jet-black ice cream that will be introduced by Columbus-based Jeni's on Aug. 14. The conceptual new release from Jeni Britton and Jeni's Splendid Ice ...

Despite the wonders of modern chemistry and four-color packaging, nobody has yet been able to make preserved food taste just as good as fresh. But this week the Evans Research & Development Corp. of ...