Jeff Webb is known as the "founder of modern cheerleading" for his role in turning it into a competitive sport. He died ...

Jeff Webb, the entrepreneur who transformed competitive cheerleading into a global industry worth billions, has died at 76 ...

Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and ...

Jeff Webb was a remarkable innovator and a true pioneer of his sport. His vision helped elevate cheerleading from a local ...

Local competition cheerleaders Kennedy Thompson, a seventh-grader at College View Middle School (CVMS), and Reagan Aldrich, a fourth-grader at East View Elementary School, devote hours of their time ...

AMARILLO, Texas--(BUSINESS WIRE)--An anti-trust lawsuit filed in U.S. District Court in Amarillo could have a nationwide impact on the millions of kids and their families who participate in ...

Editor’s note: The following story was submitted for the Shaler Area Student Section, a collaboration between TribLive and The Oracle, the student newspaper of Shaler Area High School. After a ...

West Nassau has to forfeit its state-record upping 15th competitive cheerleading championship after using an athlete who didn ...

Jeff Webb, a cheerleading pioneer, dubbed the father of modern cheerleading and Charlie Kirk's mentor and friend, has sadly ...

Jordon Hudson is proudly embracing her age as she continues her competitive cheerleading pursuits in adulthood. On Saturday, Feb. 28, Bill Belichick's girlfriend, 24, posted an Instagram photo of her ...