A Sheldon native has earned competitive cheer honors from the Great Plains Athletic Conference (GPAC). Northwestern ...

Jeff Webb, the entrepreneur who transformed competitive cheerleading into a global industry worth billions, has died at 76 ...

Black Onyx Allstars doesn't do second place. The South Side program continues to dominate at regional and national ...

Becoming a mom is often seen as a time to set aside dreams, but for Maddie Gardner, it’s just the beginning.

Add Yahoo as a preferred source to see more of our stories on Google. Late in the second episode of NBC’s college cheerleading mockumentary, Stumble, elite coach Courteney (Jenn Lyon) addresses her ...

The Wichita State and Friends University cheer teams are preparing for the National Cheerleaders Association College Nationals in Daytona Beach, Fla. next week.

Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and ...

Jeff Webb is known as the "founder of modern cheerleading" for his role in turning it into a competitive sport. He died ...