Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Shark Group CEO Daymond John joins Market Domination host Josh Lipton to discuss how consumer behavior is evolving, how shoppers are prioritizing experiences over goods, and how discount retailers and ...

As a child of the Great Depression, my father used to keep what he called a “BS account” at the bank. Every month, he contributed money to this savings account and whenever it reached a certain level, ...

A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the decision-making ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Forbes contributors publish independent expert analyses and insights. I’m a founder, writer and lecturer focusing on VC funds. Despite ongoing economic challenges, the consumer economy has shown ...

Retail sales are growing about 4%, that's in line with the pre-COVID trend line. Services spending, which is spending on ...

DataQuark’s Vinay Tamboli explains that CPM is no longer enough; in a low-cost, high-scale market, media efficiency lies in ...