Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

New solution brings speed, flexibility, and precision to audience creation using verified purchase data and behavioral ...

When you reach for a bag of snack food you weren't planning to buy, a variety of factors enter into your purchasing decision. You may feel a rumbling in your stomach or you may have had a recent ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

EyeBuyDirect, online eyewear shopping continues to grow as consumers increasingly seek convenience, transparency, and wider product selection. Platforms such as EyeBuyDirect reflect a broader shift ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Arbitron and VNU want to pursue a non-radio use for the Portable People Meter – to track consumer purchase behavior. Both companies, along with Proctor & Gamble, have agreed to explore possibly ...

It’s no secret that the world of commerce has faced extreme transformation over the last 12 months. With everyone at home and ordering things online out of necessity, marketers trained their attention ...

PITTSBURGH--(BUSINESS WIRE)--Please replace the photo with the accompanying corrected photo. The release reads: A HISTORY OF COVID-19: RETAIL, CONSUMER BEHAVIOR, HEALTH & SAFETY ACCORDING TO FIRST ...