Categorising content and building user profiles and aggregated behaviour models helps marketers become more scientific in discovering who their ideal customers are likely to be, sometimes with ...

Contextualising information, influenced by general purpose social and commerce applicaitions, bots and AI-powered chats. Having a major influence on how financial information will be presented as ...

Contextualisation enriches this further by looking at not just what content customers engage with or what they purchase, but when and why they did so. Contextualisation helps brands to understand ...