Conversion marketing is an eCommerce phrase most commonly used to describe the act of converting site visitors into paying customers. Although different sites may consider a “conversion” to be some ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Over the past decade, the metrics of traffic growth, impressions and ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Over the 11.11 sale period, fashion and lifestyle eCommerce platform ZALORA took things offline by painting the town red. Over the week, people dressed in bright red spandex took to the streets of ...

Digital marketing is one of the most effective ways of marketing your business. But doing that without a strong strategy isn’t enough for its success. What’s more important is to be able to use it ...