Ginni Saraswati is the founder and CEO of Ginni Media, cofounder of The Podcast Accelerator and host of The Ginni Show. Promoting and scaling are all part of beginning a successful business venture.

Podcasts are still hugely popular, with the number of listeners annually now close to 600 million. There are many reasons for this. Podcasts are a convenient and fun way to consume content, plus you ...

The idea that “Content is King” is not new. However, it especially gets highlighted when talking about Podcasts, because here, you can not hide mediocre content with great editing and videography.

Opinions expressed by Entrepreneur contributors are their own. Podcasts have exploded in popularity in recent years, and for good reason. They offer a unique way to engage with audiences and can be a ...

Opinions expressed by Entrepreneur contributors are their own. These days, everyone seems to have a podcast. In fact, some people have more than one podcast! But then there are others who haven’t ever ...

With a digital video camera and Apple’s iMovie HD, anyone with the inclination and the creativity can become a movie producer. But making the movies is only half the battle—you also have to find an ...

Podcasts aren't only for B2C companies. In 2023, they will become a top channel for B2B content. Almost half of B2B decision-makers say they use podcasts to get business-related content that ...

Ginni Saraswati is the founder and CEO of Ginni Media, Co-Founder of The Podcast Accelerator, and an award-winning journalist. I discovered the power of podcasting somewhat by accident. After 10 years ...

How students in an advanced Columbia Spanish course create a public-facing podcast exploring Afro-Latina identity in the ...