Over the last decade or so, PR agencies are increasingly competing with traditional creative agencies, and this had led to a proliferation of high-level creative talent in PR agencies. But because ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Detroit-based public relations and creative firm VVK PR & ...

When asked if he felt PR agencies were creative, Andrew Kirk, managing director for Edelman Hong Kong & Taiwan, said he found both public relations agencies and its people, exceptionally creative. “We ...

18th November 2019, Leading public relations agency, LSF|PR has risen above its global counterparts to emerge pound for pound, the 11th most creative PR agency in the world, according to The Holmes ...

Picture this: You’re a skilled writer living in the 1960s. You can write compelling newspaper articles, memorable radio scripts and snappy lines for TV news broadcasts. You dream of launching your own ...

In today's increasingly digital world, it can be difficult for brands to reach customers through the traditional PR tactics that our industry relied on for decades. Today’s buyers are not easy to ...

Pharma giant Pfizer is conducting what it’s calling a “full agency review” that encompasses media, creative, PR and other disciplines. The review is global and will be managed in-house by CMO Drew ...