A strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading media networks and platforms recently gathered ...

Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s ...

On one hand, the possibilities are endless, on the other, the possibilities are endless. By providing the right structure to allow your creative team to focus their creative energy more efficiently ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

A strong vision and a more disciplined approach can actually equal more creative results. How does a modern dance choreographer get the most creativity out of their troupe? In such an artistic setting ...

Creativity does not just happen. It is a cognitive process that produces new ideas or transforms old ideas into updated concepts, according to Brussels Free University psychology professor Liane ...

In step two, incubation, necessary connections are made in order to “lay” the idea – like when an egg is getting “incubated” and getting the heat it needs to turn into a full-blown chick. In this ...

"Creativity is like chasing chickens," Christoph Niemann once said. But sometimes it can feel like being chased by chickens -- giant, angry, menacing chickens. Whether you're a writer, designer, ...

For Christoph Niemann, the act of creating work is thoroughly unpleasant. But writing a book about it has proven to be a delight. “For anything decent I’ve ever done,” he writes in his new book, ...