When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Video has become one of the most important communication tools available to brands. Today, 91% of businesses report using video as part of their marketing strategy reflecting how central the medium ...

Advertisers are facing mounting pressure to produce high-quality images and videos at scale. Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the ...

AI video tools promise to level the advertising playing field, but quality and creative strategy still matter. Learn how ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

GetHookd has announced the launch of its creative intelligence platform, which includes AI-powered video ad generation tools ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

Video advertising has never been easier to distribute. Platforms can deliver impressions and views at an enormous scale across YouTube, paid social, short-form video, and connected TV. But ...

The latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s ...

Seeking vibrant, dynamic, and expressive, diverse, and authentic West Coast-style talent, ages 18-28, for a fast-paced, youth-focused creative video ad. Shoots Nov. 22-24 in Los Angeles, CA. Note: ...