New risks accompany every emerging technology, and this reality is particularly evident with generative AI. Businesses that successfully harness AI will establish a competitive advantage. The benefits ...

Nelly Voukaki, Co-Founder and Chief Customer Officer at Looper Insights, has 18+ years of experience in the digital media sector. From the moment we began building Looper Insights, our entire ethos ...

You have to take action to make customer feedback meaningful, and it starts with closed-loop follow-up. As practitioners, we are getting much better at making customer feedback operational. But as we ...

For companies willing to reimagine the traditional transactional nature of their B2B relationships, a loyalty program represents an important growth opportunity. But in this regard, B2B customers can ...

Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and she starts off by searching for [best air purifiers] in Google. Your ad shows up in results ...