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In the retail ecosystem, securing and cultivating customer loyalty is not just a strategy; it's a vital lifeblood for sustained growth. With the cost of acquiring new customers outstripping the ...

Ford Motor Co. is expanding its customer loyalty programs with a new co-branded credit card designed to reward everyday ...

Research highlights universal takeaways and regional preferences in consumer loyalty drivers across North America, Middle East–Africa, South America, Europe, and Asia–Pacific. VANCOUVER, British ...

Marqeta’s suite of enhanced credit capabilities looks to open up a new paradigm of innovation in credit cards, giving brands control to launch commercial or consumer credit cards that are seamlessly ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

At Cebit, Fun Communications showed off a single-sign-in card that would also earn users bonus points when used at participating merchants' sites A German company wants to bring customer loyalty cards ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

A German company wants to bring customer loyalty cards to the Internet while also making it easier for people to log in into multiple Web sites. A German company wants to bring customer loyalty cards ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...